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The 5 Types of Keyword Matches on Google Ads for SEO

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  What most people don’t realize is that the keyword match types you select have a bearing on the results you achieve. For AdWords (now Google Ads) keywords, there are five different match types.  You need to know each type in detail so that you can make the right decision regarding which ones you want to add to your campaign. These are the five main keyword match types: Broad match  (max reach, min relevance) Modified Broad match  (slightly lower reach, greater relevance) Phrase match  (medium reach, medium relevance) Exact match  (min reach, max relevance) Negative match  (usually used to increase the relevance of the website visitors) Pro tip : what PPC specialists need to take into account is that Google keeps modifying the definitions of these match types, making every match type broader.  In 2019, exact and phrase match keywords include many more variations than just two years ago.  It doesn’t make sense anymore to include misspellings and typos as separate keywords: now they are

What is SEO? The 3 Types of SEO

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  On-Page SEO Keyword research: Finding the best keywords to target on a page of content Content creation: Publishing high-quality content focused on target keywords Keyword optimization: Using the target keyword in all the right places and using good meta tag SEO. Off Page SEO Technical SEO   Site speed Mobile-friendliness Indexing Crawlability Site architecture Structured data Security What is SEO? On-page SEO relates to the content on your website. It includes strategies to optimize an individual page on a website. These factors (all of which are outlined in this on-page SEO checklist) help search engines understand the topic of the content and see that the website is a valuable source that people would want to find. This type of SEO includes: Alexa has tools to help with all aspects of on-page SEO. For keyword research and content creation, use our Keyword Difficulty Tool to find relevant, popular, low-competition keywords to target on your site. For keyword optimization, use our 

What is backlink? Backlink list to increase domain authority

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  A backlink is a link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." Backlinks are so much important for SEO. This gives a signal to search engines that the content is worthy. This increases the domain authority of the website SERP and ranking. Getting and giving backlinks. Getting backlinks is an essential component of off-site SEO. The process of obtaining these links is known as link earning or link building. Getting backlinks from high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum. Whether or not a link is followed (i.e. whether a site owner specifically instructs search engines to pass, or not pass, link equity) is certainly relevant, but don't entirely discount the value of no-follow links. Even just being mentioned on high-quality websites can give your brand a boost.

Cheap and Best Web Hosting Service in India - Hosting Raja

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Best and the number one Indian web hosting service provider in 2021 depending upon their performance, good uptime, best customer service, and value for money service is Hosting Raja. Hosting Raja  is the cheap and best web hosting service provider in India. They  understand that small businesses need a low-cost plan, that's why they have affordable price web hosting service for customers in India. Also, they have lit up 1 million small businesses in India. They are one of the best hosting service providers in India. Disclaimer: This article contains affiliate links where I may receive a small commission at no cost to you if you choose to purchase a plan from a link on this page. Hosting Raja the best web hosting service provider that gives free SSL, free domain, 1-click WordPress install, and good customer service. Hosting Raja Shared hosting plans start at Rs. 204/- per month. This price is applicable if you taking hosting for 60 months. If you are looking for affordable and ba

What to Know About Loans

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If someone wants to take a loan and asks for your advice, you probably are more than willing to help, but do you really know what a loan is, what you should know before plunging into the ocean of loans. Now we all know loans are available for the purchase of houses, consumer electronics, refurbishment, education, marriage, health and many other reasons that are not possible in your current budget. The Big Question This brings us to perhaps the biggest question that needs an answer. That question is- Is it worth taking a loan for vacations if it is paid back? The answer is NO. A loan is meant to make funds easy in the pocket but not for entertainment purposes. A loan should only be used for productive reasons and a vacation is not on the list. A loan should only be used for buying a commodity like house, car or to pay a big utility bill. Point to Consider One should consider taking a loan only if it is really required. After all, there is no sense in paying interest for a long period, u

How Do Banks Decide on Your Loan Eligibility?

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When you apply for a loan whether it is a personal, housing or mortgage loan, the first and foremost aspect banks look at, is your ability to repay. Although, there are other specific criteria to be fulfilled by every applicant, the following are the basic points or rather calculations based on which your loan eligibility is determined. It is not all that difficult to understand how these calculations are arrived at, in fact if you are able to work it out on your own then you can find out what will be the maximum loan you can avail, irrespective of which bank you apply to. 1) IIR- Installment to Income Ratio Banks understand that your loan value should not exceed your repaying capacity. This ratio is 33.33% to 40% of your monthly income. Using the IIR, how much you can borrow as well as repay will be decided by the bank. For instance if you earn Rs.50,000 per month, then your IIR is Rs.16,500. That is, the maximum emi payable by you is not more than 16,500 per month. This determines yo

Loan Against Property or LAP

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A loan against property (LAP) is precisely what its name implies - a loan that is paid out against a property mortgage. The loan is offered in relation to a specific percentage of the market value of the property, which is approximately around 40-60%.  In India, LAP is categorized under the 'Secured Loan' group where the borrower shows his property as security, which can be a self-occupied ownership property or a rented out property (both residential and commercial). It's not necessary for the property to be a constructional structure. It can be a piece of land as well. LAP usually comes with an interest rate of 12-15.75%. In India, maximum tenure offered for a LAP is 15 years. Starting the process If you want to take a loan against property, the first thing you need to do is to shop around for a lender. Use the internet to learn about the eligibility criteria of a LAP and this is likely to vary from one bank to the other. In general, most banks would ask for the following