What is SEO? The 3 Types of SEO

On-Page SEO Keyword research: Finding the best keywords to target on a page of content Content creation: Publishing high-quality content focused on target keywords Keyword optimization: Using the target keyword in all the right places and using good meta tag SEO. Off Page SEO Technical SEO Site speed Mobile-friendliness Indexing Crawlability Site architecture Structured data Security What is SEO? On-page SEO relates to the content on your website. It includes strategies to optimize an individual page on a website. These factors (all of which are outlined in this on-page SEO checklist) help search engines understand the topic of the content and see that the website is a valuable source that people would want to find. This type of SEO includes: Alexa has tools to help with all aspects of on-page SEO. For keyword research and content creation, use our Keyword Difficulty Tool to find relevant, popular, low-competition keywords to target on your site. For keyword optimization, use our