Advertising

 

“Advertere” which means “to turn the attention” is the Latin word from which advertising is derived. Different means such as television, radio, newspaper, magazine, billboard, and internet by which promotional messages are communicated to the public using words, speech and pictures is called advertising.

Goals of Advertising

You have learned that the primary motivation behind publicizing is to impart message or data to the clients. However, while conveying look message for data it likewise fills needs advantageous for the support or promoter. Give us a chance to investigate the different goal of promotion

 To make interest for a new item

You read in a daily paper that another sort of pen called Gel pen is presented in the market which is exceptionally conservative and helpful in composing this spurs you to purchase the said pen. so also numerous understudies like you will likewise purchase Gel pen in the wake of coming to think about it through commercial this will make an interest for the new item propelled in the market.

To teach clients

Would you be able to recall the promotion of Dandi Namak on TV in this ad it is said that Dandi namak is useful for wellbeing as it contains Iodine this message instructs you that have been used for wellbeing and Dandi Namak contains Iodine.

To hold existing clients

You may recollect Nirma washing powder was an extremely mainstream cleanser however after Wheel powder went to the market the offer of popular all of a sudden diminished then the makers of Nirma enhanced the item and publicized about the same in various medium. In the wake of knowing this, the people where’s identity we utilizing Nirma did not change over to wheel kept utilizing Nirma.

Different types of media in advertising

 

PRINT MEDIA ELECTRONIC MEDIA DIGITAL/NEW MEDIA
 NEWS PAPER TELEVISION INTERNET WEBSITE
 MAGAZINE RADIO MOBILE PHONE
 BOOK CABLE NETWORK CD AND DVD OF FILMS & MUSIC
 HANDBILL
 POSTER
 PAMPHLET
 BROCHURE
 LEAFLET
 BANNER(PAPER ,CLOTH)
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