Showing posts from October, 2021

What is SEO? The 3 Types of SEO

  On-Page SEO Keyword research: Finding the best keywords to target on a page of content Content creation: Publishing high-quality content focused on target keywords Keyword optimization: Using the target keyword in all the right places and using good meta tag SEO. Off Page SEO Technical SEO   Site speed Mobile-friendliness Indexing Crawlability Site architecture Structured data Security What is SEO? On-page SEO relates to the content on your website. It includes strategies to optimize an individual page on a website. These factors (all of which are outlined in this on-page SEO checklist) help search engines understand the topic of the content and see that the website is a valuable source that people would want to find. This type of SEO includes: Alexa has tools to help with all aspects of on-page SEO. For keyword research and content creation, use our Keyword Difficulty Tool to find relevant, popular, low-competition keywords to target on your site. For keyword optimization, use our 

What is backlink? Backlink list to increase domain authority

  A backlink is a link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." Backlinks are so much important for SEO. This gives a signal to search engines that the content is worthy. This increases the domain authority of the website SERP and ranking. Getting and giving backlinks. Getting backlinks is an essential component of off-site SEO. The process of obtaining these links is known as link earning or link building. Getting backlinks from high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum. Whether or not a link is followed (i.e. whether a site owner specifically instructs search engines to pass, or not pass, link equity) is certainly relevant, but don't entirely discount the value of no-follow links. Even just being mentioned on high-quality websites can give your brand a boost.