What is SEO? The 3 Types of SEO


What is SEO?

SEO is an acronym for Search Engine Optimization, which is the process of improving (optimizing) a website so that it is more readily found online.  SEO primarily focuses on improving a website’s rankings in search engines like Google and BING.  The higher a website appears in the search engine rankings, the greater the likelihood that it will be visited.  When a website received more traffic, there is a likelihood for more business.


SEO Types

Types of SEO
1. On page SEO
2. Off page SEO
  3. Technical SEO

On-Page SEO

  • Keyword research: Finding the best keywords to target on a page of content
  • Content creation: Publishing high-quality content focused on target keywords
  • Keyword optimization: Using the target keyword in all the right places and using good meta tag SEO.
Onpage SEO Checklist

On-page SEO relates to the content on your website.

It includes strategies to optimize an individual page on a website. These factors (all of which are outlined in this on-page SEO checklist) help search engines understand the topic of the content and see that the website is a valuable source that people would want to find.

This type of SEO includes:

Alexa has tools to help with all aspects of on-page SEO. For keyword research and content creation, use our Keyword Difficulty Tool to find relevant, popular, low-competition keywords to target on your site.

For keyword optimization, use our On-Page SEO Checker to do a full review of individual pages on your site and see if they are fully optimized for your target keyword. Enter the target keyword and URL to receive a report with missed optimization opportunities and tips for improvement.

Off Page SEO

Off-page SEO is all about promotion. While the previous SEO types concentrated more on the website infrastructure and content, off-page SEO has to do with techniques you can use to promote your website on the Internet.

Websites that are popular are more likely to rank higher on Google than less popular websites.

There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO.

By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.

In this post, we’ll review each type of SEO and how they are important to your overall marketing strategy. Plus, we’ll show you different types of SEO tools that can help you improve your performance in each category.

The most important off-page SEO methods are:

Link Building. Link building is the process of getting SEO backlinks from other websites.

These backlinks act as ‘votes of trust’ and increase the authority of the target website (provided that they don’t have the nofollow attribute attached to the link).

Brand Promotion. Google likes to rank known brands high in the results because people trust them.

Besides promoting your website to get backlinks, you should also work on promoting your brand and encourage conversations about it in the various social media networks and forums.

Google can pick up these signals and reward websites that people talk about.

Technical SEO 

Technical SEO relates to non-content elements of your website.

It includes strategies to improve a site’s backend structure and foundation. Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience, which helps search engines see that the site is high quality. A good user experience is also important for readers, and can affect overall traffic and engagement rates.

The types of SEO included in this category is relate to:

  • Site speed
  • Mobile-friendliness
  • Indexing
  • Crawlability
  • Site architecture
  • Structured data

  • Security

An easy way to check on the state of your technical SEO is by using Alexa’s SEO Audit Tool. Enter your site to receive a report on the status of multiple technical elements along with instructions for how to resolve issues if you have any.


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